Brand Equity: If You Have Integrity, You Have Everything!
Brand equity or the level of appeal and positive identity in stakeholders' minds--is built through integrity, humility, and truth. "Integrity is not a brand. It is what makes the brand you name believable, authentic, and real.” - Forbes In other words, what impression have you and your team members left on your customers, employees, influencers, contractors, and all those you come in contact with over time? From establishing core values of integrity with your customers and employees to investing in long-term brand resonance, your brand equity is a critical part of who you are to every stakeholder you come in contact with.... #BrandImage #Branding #BrandEquity #Integrity An evergreen approach to positive branding. Just imagine! Inspiration and Core Values - Everything begins and ends with prayer!